In the digital age, hitting the top of the search rankings requires constant work and a thorough understanding of the online universe. As such, SEO jobs are widely available and very well paying. Professional in the SEO industry can work in-house with businesses, in consultancy firms, or on a freelance basis.
SEO professionals are natural denizens of the internet with an insatiable desire to find out the latest trends in search analytics. They have a natural urge to research and the ability to use their findings effectively, whether it’s writing copy to catch a trending topic, provide SEM advice, or restructure a website to ensure it’s as clean and efficient as possible.
Education depends entirely on the type of SEO that the professional is dealing with. A content producer might have a degree in communications and media, while an SEM manager could have a business degree or a similar qualification in marketing. Website, UX and UI designers might hold qualifications in coding or graphic design.
However, it’s common for all of these professionals to, at the very least, hold a tertiary qualification. For those wishing to excel in the field of SEO, networking is extremely important, as is further education and attending seminars and workshops.
Roles and salaries
What does a digital content producer do?
Digital content producers provide copy for websites that are primed for search engine results. This involves using keywords, clean and understandable copy, as well as proper use of heading and listing tags.
Digital content producer salary: 35,000 to 105,000 per year.
What does a search engine marketing manager do?
SEM managers analyse a websites rankings, keywords, and other data, to assess a websites Google rankings and suggest methods and strategies to improve those rankings.
SEM manager salary: 55,000 to 123,000 per year.
What does a UI developer do?
UI developers shape the way customers interact with websites, specifically aiming to improve their functionality and ensure that they are effective and easy for search engines to run through.